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Revenue Management Consulting

Our Hotel Consultancy and Hotel Revenue Management services are framed around the unique traits and characteristics of your business, in the mutual desire to achieve measurable commercial objectives and sales growth.

Our added value lies in the experience acquired over the years by the FGRT Revenue Managers handling sales management for over 1,000 hotels and accommodation facilities in diverse environments and locations.

We want to share our hotel marketing skills and know-how to help you become the best managers of your property.

We aim at increasing sales conversion, not only in peak season, and decreasing the rate of unsold rooms to improve your hotel room sales online.

Increase your
hotel's RevPAR

Hotel Revenue Management.
Reverse the trend: increase profits.
Discover the secrets of RevPAR. Revenue Management is creativity... and allows your imagination to run wild!

Improve your business' performance

Improve your business' performance

- I’m not selling enough rooms; I receive few bookings. What can I do to improve my hotel’s business?

This is the most common question we receive. Being able to answer this question correctly is what being a good Revenue Manager is all about.

With our consulting service we deliver commercial growth for both the hotel and the hotelier, laying solid foundations for Revenue Management and the logics that make it work. We share methods and goals to secure maximum profit from the increase in sales.

Our approach to hotels and to any type of accommodation facility (even very small ones employing DIY Revenue solutions) is marked by full cooperation: the hotel must be willing to adapt to the new tourism market conditioned by OTAs and to new web dynamics, making a joint effort with us to understand how to make it work to our best advantage.

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Hotel Features, Target Market and Historical Data

Hotel Features, Target Market and Historical Data

Our first assessment concerns the facility itself: we need to be acquainted with strengths, weaknesses and features, evaluate under which conditions and methods we are operating to define what needs to be done to improve results.

We then define the target market of the individual hotel, that is, the ideal mix of markets, rates and channels.

The most common mistake hoteliers make is to adopt excessively static rates and sell at overly low or high prices without any clear insight into pricing. Discounts and promotions are merely corrective actions which cannot match the results attainable through a well-structured Revenue action plan.

We apply Nesting techniques, obtaining the right balance in the identification and selection of the customer base with a better contribution margin.

The pricing and commercial decisions originate from a detailed analysis of the historical data which is then compared against the forecast data to correctly determine the starting rate that will be later on dynamically adjusted based on a large number of carefully considered influencing variables.

The Internet is certainly a channel we focus on quite significantly as it equates visibility combined with a careful pricing policy (also on OTA/OLTA), which allows us to sell at higher volumes and higher prices, using offline and online channels and strategies in a harmonious and integrated manner.

Training and tools

Training and tools

Our consultancy project also involves coaching, to train staff in a renewed sales philosophy and to optimize and accelerate results. For the consultancy to be successful, it is crucial to update and motivate both management and staff of the hotel facility.

Our coaching includes the use of a management and control tool with a user-friendly interface that will help you sustain and fulfill results even after our intervention: Revolution Plus.

The stages of Hotel Revenue Management

The stages of Hotel Revenue Management

Our Hotel Revenue Consulting work unfolds in the following steps:

1. Assessment of the hotel situation (Request a free evaluation)

2. Analysis of constraints or problems that might limit the possibility of growth

3. Study of solutions to work around or solve issues

4. Insertion of a pricing policy for each different customer type

5. Management of the pricing policy, based on the property’s historical data and on performance forecast analysis

6. Support in the choice and management of OTA portals to optimize sales

7. Support in sourcing corporate clientele (creation of a qualified database for the hotel)

8. Identification of the appropriate sales rate

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