We have analyzed the logic to follow to start with pricing. What data should be taken into consideration? Here are a few examples that may be useful when demand is low, but also when demand is increasing …
Talking about Revenue Management and Tour Operators is like talking about the devil and the holy water. The truth is another: the two things are perfectly compatible and the reasons why this “wedding” hasn’t been celebrated yet are the well-known resistance to changes and the insufficient knowledge of the subject. For 10 years now I
Non-refundable rates? They are merely a palliative. They can be used for short term periods, but in the long term they only tend to drive customers away.
“Beyond Hotel Revenue Management – how to seize new market opportunities”. This is the title I chose for this second literary work (ideally following my first book “Hotel Revenue Management”) in which I try to explain why a room not sold is not only lost income but a certain cost. What is there “Beyond Revenue?”