“Beyond Hotel Revenue Management – how to seize new market opportunities”.
This is the title I chose for this second literary work (ideally following my first book “Hotel Revenue Management”) in which I try to explain why a room not sold is not only lost income but a certain cost.
What is there “Beyond Revenue?” There is a market in constant evolution and we must necessarily keep pace.
Tourist behaviour has changed? The way of “selling tourism” must also change.
Internet, direct booking on line and the right balance between these tools and traditional brokerage are the basis of a correct hotel business strategy.
In this my second manual, published as always by Hoepli I try my best to explain how.